Blog Field Notes From the Studio
Articles, tutorials, and field notes from our designers and engineers — covering design craft, web performance, software architecture, and applied AI.
Designing for Conversion Without Selling Your Soul
How we balance brand expression with conversion-rate-optimised layouts — and why the trade-off is mostly imaginary.
The Astro vs Next.js Decision in 2026
A practical decision framework for picking between Astro and Next.js for content-heavy sites and full-stack apps.
Building a Design System Engineers Actually Use
Lessons from shipping production design systems — tokens, Figma libraries, and the handoff that keeps them in sync.
On-Premise LLMs: A Sober Buyer's Guide
When on-prem AI makes sense, when it doesn't, and the hidden costs nobody talks about in the sales pitch.
The Boring Web Stack We Actually Ship With
Why we pick TypeScript, Postgres, and the Cloudflare edge — and the trade-offs we accept.
RAG vs Fine-Tuning: How to Choose
A decision tree for picking between retrieval-augmented generation and fine-tuning, with real cost comparisons.
Core Web Vitals: What Actually Moves the Needle
The performance optimisations that genuinely affect rankings and conversion — and the ones that don't.
Architecting Multi-Tenant SaaS in 2026
Tenant isolation patterns we use on production SaaS platforms — shared schema, schema-per-tenant, and the hybrid model.
How We Scope a Project in One Week
Our discovery process — workshops, audits, and a fixed-scope proposal — broken down day by day.
SEO after AI Overviews: what still moves the needle
Google's AI Overviews killed clickbait but rewarded depth. Here's how we're restructuring topical clusters, schema, and intent mapping for clients in Mumbai and beyond — a practitioner's playbook for 2026.
The AI marketing stack we'd build in 2026 (if we were starting over)
A pragmatic, no-hype look at the AI tools, automations, and workflows we would assemble today for a lean marketing team — from research to RAG-backed content ops. With real costs and what to skip.
Redesigned your website and lost all your traffic? Here's why
You paid for a beautiful new website. Three weeks later, your organic traffic is down 60%. The redesign broke your SEO — and your developer probably doesn't know how to fix it.
WordPress site hacked? Here's what to do before you hire anyone
Your WordPress site is showing pharma ads, redirecting to spam, or flagged by Google. Before you panic-hire a freelancer on Fiverr, here's what to check, what to protect, and how to find someone who can actually fix it.
Why your WordPress site is slow (and why WP Rocket didn't fix it)
You installed a caching plugin, enabled all the settings, and your PageSpeed score barely moved. Here's what's actually making your WordPress site slow — and what to do about it.